All posts in "Marketing Strategy"

Introducing the ACCRE Framework for B2B SaaS Startups

By Rick Kuwahara / March 8, 2019

  Dave McClure created and popularized Pirate Metrics as the only framework you needed to get your startup off the ground. It is an awesome framework and one that we used at Paubox during our time at 500 Startups. The problem was that I always felt that the AARRR framework didn’t fit that great with […]


Boost Your Sales With High Tempo Testing

By Rick Kuwahara / November 7, 2017

An article written by Shanelle Mullin, formerly of ConversionXL, explores the idea of High Velocity Testing (or High Tempo Testing) and if moving fast was really an essential for driving growth. It shouldn’t be a surprise, but the answer was yes. This is a big reason why High Tempo Testing has started to become the norm among the […]


4 Facebook Custom Audiences You Should Target Right Now

By Rick Kuwahara / October 7, 2017

We all know how great Facebook targeting has become over the past few years, but are you really getting everything you can from it? With all the options available at your fingertips, there are literally thousands of ways you can target potential customers. Here are four custom Facebook audiences you should give a try. But […]


Is SEO the Right Marketing Strategy For You?

By Rick Kuwahara / August 22, 2017

There’s a lot of talk about SEO and how it can help grow a business. After all, who doesn’t want to show up #1 when someone types a search query in Google? But SEO isn’t necessarily the best strategy for every business. So let’s take a look at if SEO is the right marketing strategy […]